Intern - Lifecycle & Retention Marketing-Disney+ Hotstar -Jan-Jun 2024

The Programme

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognized by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success.

The scope of our business, combined with global growth and collaboration, results in an inclusive employee experience characterized by continuous learning, development and achievement.

The Walt Disney Company’s Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company’s direct-to-consumer streaming services, Hulu, ESPN+ and Disney+ alongside Disney’s international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly personalized entertainment experiences to diverse consumers around the world.  

Imagine working side-by-side with industry leaders in your field of study. Imagine building upon the skills you've learned in the classroom within a family of legendary brands passionate about creating world-class experiences on a global scale. Now, imagine yourself in a paid Disney Internship.

This role is part of the Retention & Lifecycle team and is responsible to lend support for projects on driving customer engagement and retention through the development, set up and optimization of campaigns to support the key KPIs of acquisition, engagement, retention and customer lifetime value for Disney+ Hotstar.

This role is based in Singapore is responsible for supporting the Lifecycle and Retention team.

This position is with The Walt Disney Company (Southeast Asia), which is part of a business we call Disney Entertainment. 

What You Will Do

Dedicated project - Lifecycle Automation Campaign:

• Collaborating with marketing ops team and implementing guidelines of best practices on campaign execution.
• Develop plans on how to drive user engagement and retention through campaigns.
• Implement customer journeys for engagement, retention and winback objectives using our CRM tools across push notifications, in-app, web and email channels.
• Analyze the result of the campaign through data measurement analysis and share with markets as a best practice. 

Campaign Management:

• Update and maintain campaign calendars.
• Collaborate with agency to ensure deliverables of campaigns are well prepared and provided in accordance with campaigns objective.
• Maintain dashboard of campaigns result.
• Build campaign result decks.
• Manage the assets and distribution to key stakeholders.
• Liaise with agency and freelance to requests copy and design for campaign needs. 

Overall:

• Collaborate with internal and external stakeholders to develop marketing campaigns across direct comms channels including email, push and in app & App Stores.
• Collaborating with the planning and development of a marketing calendar for direct comms.
• Working with creative teams to get assets for campaigns.
• Running test and learning plans. 

Required Skills and Abilities

• Currently an undergraduate pursuing a bachelor's degree.
• Must be available for full-time internship commitment (Monday to Friday, 9am-6pm) between January to June 2024.
• Indicate your internship availability (start and end date) in your resume.
• Indicate your expected graduation date in your resume. 

*Please apply to this job posting only if you are available for a full-time internship during the stated period. Please note that only shortlisted candidates will be contacted.  

Requirements:

• Currently an undergraduate pursuing a bachelor's degree in Marketing, Business Studies, Communications, Media, or a related field.
• Has a strong willingness to run tests and learn at a customer and campaign level.
• Good organizational skills and ability to prioritize work projects. 
• Good communication and presentation skills.
• Ability in analytical and numerical skills is an added value.
• Knowledge of or interest in Digital Marketing is a plus.
• Interest or fan mentality for Disney, Pixar, Star Wars and Marvel.
• Highly self-motivated and meticulous with a strong passion for the streaming industry.
• Ability to adapt quickly to a constantly evolving organization, and to thrive in a fast-paced working environment.
• Strong team player; possesses good interpersonal skills with a high level of enthusiasm in collaborating in cross functional teams.
• Adopts a challenging and questioning approach, proposing information and solutions in creative ways.
• Passionate team player with a never-ending curiosity.
• Self-starter that needs minimal supervision in motivating himself/herself, always looking for opportunities to contribute to our campaigns and overall projects.
• Ability to prioritize workload to meet competing deadlines and manage stakeholder expectations.
• Strategic thinker with good communications skills.
• Excellent command of written and spoken English.

About Disney Entertainment:

At Disney Corporate you can see how the businesses behind the Company’s powerful brands come together to create the most innovative, far-reaching and admired entertainment company in the world. As a member of a corporate team, you’ll work with world-class leaders driving the strategies that keep The Walt Disney Company at the leading edge of entertainment. See and be seen by other innovative thinkers as you enable the greatest storytellers in the world to create memories for millions of families around the globe.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products.

From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.