JAPAC Personal Health Consumer & Shopper Insights & Analytics Intern- Marketing

The Programme

Intern will report into current JAPAC Personal Health Consumer & Shopper Insights and Analytics Lead and provide support across various consumer research, commercial data and campaign analytics projects to help drive business growth planning, including: 

• Data & information gathering, analysis and reporting using multiple data points from internal and external resources (e.g. GfK market shares, Brand Strength, Euromonitor, Google Analytics, e-comm platform seller centres etc.).
• Facilitate set-up of data systems with internal/external partners e.g. MMM, online shares tracker, campaign effectiveness tracker.
• Support localization of global insights and data framework and analysis e.g. audience segmentation insights, success relative importance model, KPI dashboards.
• Support execution of Consumer Learning Plan: Exposure to strategic and ad-hoc consumer research pieces through collaborations with external research vendors from briefing, project coordination to final reporting - both quantitative and qualitative. 

Key Stakeholder interfaces:

• Main - JAPAC Consumer Insights team members, Marketing Activations team, District Marketing and Commercial teams across the zone.
• Secondary - Global Consumer Insights and Commercial Analytics teams, Global Marketing Analytics and Forecast team. 

Required Skills and Abilities

• Located in Singapore.
• Ideally background in marketing and/or psychology, business, statistics.
• Strong interest in understanding consumers and representing them in the business.
• Analytical and curious mind to challenge the status quo.
• Proficient in MS Excel (key), PPT, Word.
• Able to work with large data sets and dig deep when necessary.
• Willing to learn how to do storytelling beyond data points.
• Bonus if have data analytics background with practical knowledge of programming languages to aid in data analysis.
• Bonus if conversant in language of one of our key markets e.g. Korean, Japanese, Bahasa Indonesia, Thai. 

About Us:

At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life.

For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners.  

Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health.