Public Relations Intern - Singapore Marketing - Fall 2024

The Programme

Our Marketing teams conceptualize and implement go-to-market activities to achieve increased usage and visibility.  

The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement.  

The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users.  

Our local marketing teams work closely with the regional teams to localize and adapt strategies to increase brand awareness and acquisition in each market.  

What You Will Do

• Draft and disseminate press materials such as press releases, factsheets, and media pitches.
• Identify story ideas based on holidays, industry trends, product launches, and sales for pitching to media.
• Develop media briefs, manage and liaise with media partners for media buys.
• Track and consolidate media coverage from media pitches, campaign-level pushes and assist with daily media monitoring.
• Develop and update media lists.
• Be creative and support the team in brainstorming, developing, and executing campaign-level activities such as media drops, media events, etc.
• Assist the team when needed, such as research, LinkedIn content creation and crisis communication. 

Required Skills and Abilities

• Currently pursuing a Bachelor's Degree in Journalism, PR or Marketing related field.
• Basic knowledge of local media industry and social media.
• Deadline-oriented, inquisitive, with great follow-up and reporting skills.
• Proactive, with the ability to work independently and manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Meticulous, with an eye for detail and storytelling.
• Good stakeholder management skills. 

About Us:

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan.

It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support.  

Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice via ongoing product optimization and localized user-centered strategies.