4 Tips to Help Your Employer Stall Stand Out During Asia’s Career Fair Season
Ever wondered why some employer stalls can attract what feels like hundreds of students at a time – while you’re left standing alone hearing crickets?
If you’re new to the graduate recruitment space or you aren’t from a more well-known organisation with brand awareness - a calculated plan is necessary to attract and ENGAGE talent at your stall. Gathering our experiences of careers fairs over the past few years, we’ve put together our top tips for you.
1. Be Prepared, Come Well Informed
There’s nothing worse than plucking up the courage to talk to someone about their workplace culture and graduate opportunities only to find yourself pulling teeth from an employer rep who is completely clueless! Make sure you come to the Fairs fully prepped with the right talent. Students love to learn realistic job previews from former grads or employees - people they can relate to, who have walked in their shoes. Have in-depth, quality, valuable resources for students to refer to and contemplate in their own time.
2. Stand Out, Literally.
You’re one of Asia’s top employers of choice! You’re a lively workforce of engaged employees and you are keen to hire some new talent into your organisation. So, why passively await students’ approach from the back of your stall? Get in the thick of it - from what we’ve seen, the stalls with the biggest crowds are those whose exhibitors are standing out the front, making eye contact and inviting curious students in to learn more about their programs.
3. Stall Design
When everybody looks the same, we get tired of looking at each other.
Millennial grads have the attention span of a goldfish - so, mix things up at your stall. Embrace brand colours and incorporate original styles and textures. Can you use technology to attract particular interest? Aim to stand out among the employer stalls around you.
4. Focus on Engagement
You want to be more than a blurry memory. You want to provide a unique experience that remains in your potential grads’ memory long after the fair ends - an encounter to share amongst friends. The career fair is more than just an opportunity to share information about your program, it is an opportunity to offer students an enjoyable experience to remember. For example, run a competition (Fair scavenger hunt), encourage user-generated content for your social media and Instagram page (hashtag competitions), lucky ‘door’ prizes for the 25th and 100th students to pay your stall a visit - make it entertaining, make it amusing, make it memorable.
There are numerous benefits for employers who attend the university career fairs. Make sure you come prepared and focus on engagement to aid your organisation in creating an impression, long after the fair!
Prepare Your GradConnection Employer Profile for the 2018 Recruitment Season
The team at GradConnection will be on the Career Fair roadshow touring in the Asia Pacific region. Making appearances at all the major fairs, we urge you to come over to our stand and say hi!
If you haven’t already updated you GradConnection Employer Profile, email [email protected] for help previewing and updating your information.